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SSI Announces Agreement to Acquire Assets of MyOpinions, Ltd. in Australia and SmileCity, Ltd. in New Zealand
-- Transaction will make SSI the leading online panel provider in both countries --
SSI takes a major step forward in Australia and New Zealand by entering into a definitive agreement to purchase the assets of two leading panel companies - MyOpinions, Ltd. in Australia and SmileCity, Ltd. in New Zealand. The planned acquisition combines these large, high quality panels with SSI’s existing online panel assets to create the richest, most robust online panel in each country. For market researchers, this means SSI can now offer broader reach and better feasibility than ever before for conducting B2C and B2B research in both Australia and New Zealand. Together with expert programming and hosting capabilities, SSI becomes the clear choice for marketers and researchers looking for a one-stop survey research provider.
The acquisition strengthens SSI's leadership position as a global data solutions and technology company and aligns well with an overall company strategy to invest in the Asia Pacific region. SSI's expanded presence in Australia and New Zealand combines industry leading technology, unique online panelist recruitment techniques and a singular focus on quality to enable the best access to consumers and professionals available.
"Clients will greatly benefit from the size, quality and productivity of our leading panels, and SSI's unique ability to manage large ANZ B2C and/or B2B trackers," said SSI President and CEO Chris Fanning. "We've been focused on further strengthening our leadership position in Asia Pacific and the acquisition of these two well-managed panel companies is an excellent fit with our strategy."
The MyOpinions Panel has been built over the past 14 years and sets the benchmark for quality online research for a large number of leading research agencies and corporate clients both in Australia and overseas.
"SSI is a very well-respected global data and market research technology company that puts a premium on respondent experience and delivering high quality product and service to clients," said Bob Cheng, Founder and Managing Director of PermissionCorp, the parent company of MyOpinions and SmileCity. "We are pleased to see our businesses join the SSI network because we know SSI will take great care of the panel assets and team we've built. SSI is committed to continuing our philosophy of delivering value to our clients."
SmileCity, Ltd. is an online rewards program exclusively for New Zealanders and was established in 2003.
Both MyOpinions, Ltd. and SmileCity, Ltd. are owned by parent company PermissionCorp.
The majority owner of SSI is HGGC, a leading middle market private equity firm.
SSI is the premier global provider of data solutions and technology for consumer and business-tobusiness survey research, reaching respondents in 100+ countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 30 offices in 21 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's 3,600 employees serve more than 2,500 clients worldwide. Visit SSI at www.surveysampling.com.
About PermissionCorp Pty Ltd.
PermissionCorp was founded in July 1999 in Sydney Australia. Since then the company has grown to become a major force in the online marketing arena, offering permission email marketing, online research, and online shopping loyalty programmes and services. Today, PermissionCorp has offices in Sydney, Melbourne, Auckland and Taiwan and has a team of over 70 full-time staff. PermissionCorp has a network of websites with a total reach exceeding 3.5 million and with page impressions in excess of 30 million per month. Clients include major Australian brands and corporations.
Based in Palo Alto, California, HGGC is a leading private equity firm focusing on leveraged buyout, recapitalizations and growth equity transactions in the middle market. HGGC seeks to partner with strong management teams, founders and sponsors to build companies capable of generating sustainable growth. With years of collective deal and operational experience, HGGC brings best practices from private equity and global corporations to help middle market businesses in a wide range of industries outperform the market. More information is available at www.hggc.com.