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Quickflix.com.au Appoints Digital Network Sales as Exclusive Ad Sales Agency
Quickflix Limited, Australia's leading online DVD rental and movie subscription company, has appointed Digital Network Sales (DNS) as their new media sales representative. DNS will be responsible for the sale of advertising on the website, eNewsletter and the millions of envelopes containing DVDs which are sent to members each year.
Quickflix's developing digital strategy and the success of the Quickflix iPhone application has seen a dramatic increase in interest from advertisers. To effectively manage and service this interest, a full service agency in now required.
Chief Marketing Officer at Quickflix, Hannah Schwartz, said, "We have developed a strong position in the Australian market with over 65,000 members. With a large and growing audience, advertising has become a major opportunity for us."
Adam Hobson, Managing Director, Digital Network Sales, said, "We are delighted to be working with Quickflix and look forward to driving their success through targeting contextually relevant advertisers and their offers to this prime consumer segment. We are acutely aware of the success of similar business models to Quickflix in North America and Europe and believe both companies are aligned to fully leverage growth via the site, EDMs and new devices as they become available."
Quickflix is Australia's leading online DVD rental subscription company with a choice of over 42,000 movies, TV series, documentary and sporting titles across 400 genres. Members choose titles to watch to their Quickflix Queue online. DVDs are then automatically selected from the Queue and delivered in Quickflix's special individual postage-paid envelopes arriving within one day to most of Australia. Watch the DVD and return it in the Quickflix reply-paid envelope provided and the next DVD is delivered. There are no due dates or late fees. Subscription plans start from $9.95 per month and members can cancel anytime. Quickflix's network of distribution centres in Sydney, Melbourne, Brisbane, Perth, Adelaide and Hobart service the whole of Australia. Quickflix is listed on the Australian Stock Exchange (ASX: QFX). www.quickflix.com.au
Tel:+61 2 9955 8000
Mobile: +61 417 047 837
About Digital Network Sales
Digital Network Sales (DNS) is one of Australasia's largest premium networks, delivering advertisers significant scale of a highly desirable audience across many strong publishers and key market channels.
DNS was recently acquired by PermissionCorp, the multi-award winning leader in permission marketing, online market research, and online loyalty that helps business to derive good ROI on online marketing. PermissionCorp owns the highly regarded RewardsCentral consumer network in Australia, (previously EmailCash) and SmileCity in New Zealand, as well as EmailCash in Taiwan. All sites are dominant brands in their respective markets and sectors. PermissionCorp also has an emerging business in the UK.
ContactDigital Network Sales
Level 10, 201 Pacific Highway
St Leonards NSW 2065 Australia
Tel: +61 2 8012 5565
Fax +61 2 9212 6616